Use a Rich Text Field in your Webflow CMS Collection.
Rich Text Fields natively support HTML, so they will render your formatting (headings, bold, italics, lists, etc.) without extra steps.
Prepare the Content in Make.com
If your source content is already in HTML, you can map it directly to the Webflow CMS Rich Text Field.
If your content is in Markdown, use a Markdown-to-HTML conversion module in Make.com before sending the data to Webflow.
Map the HTML Content in Make.com
In your Webflow Create Item or Update Item module, map the HTML content to the Rich Text Field in Webflow.
Test the Flow
Send a test post to your Webflow CMS via Make.com.
Open the Webflow CMS and check the Rich Text Field to confirm the HTML content is displayed as expected.
Things to Check for Automatic Success
HTML Compatibility: Ensure the HTML you're sending uses basic formatting tags (
,
, ,
, etc.). Webflow Rich Text Fields may strip unsupported or advanced HTML.
No Double Encoding: Avoid wrapping your HTML content in additional or tags, as Webflow expects only the content itself (not a full document structure).
Advantages of Sending HTML Directly
No Extra Steps: HTML renders immediately in Webflow without manual intervention.
Rich Formatting Support: All standard HTML elements (headings, lists, links, etc.) are supported.
Full Automation: Once your Make.com workflow is set up, posts with formatting will go live seamlessly.